Why Technology is Critical for Winning Over the Next Generation of Investors

Over 50% of investors expect to use technology for investment activities within the next 5 years.

The commercial real estate and alternative investment market is shifting, and investor expectations are evolving along with it. A new generation of investors is also rapidly entering this space, demanding new and different technologies, market access points, and types of assets from prior generations. These shifts present added challenges for sponsors and their firms who may not have appropriate technology, tools, or understanding to effectively engage or manage the 21st-century investor. Forward-thinking firms must take action to prepare for next-gen investors' growing impact in the industry, and embracing technology is the first step.